A Marketing Agency That Fills Your Job Schedule
Built by Joe Crivello-Sorensen, a service business owner who spent 27 years running roofing, water damage, and cleaning companies before building marketing systems for other operators.
Are you watching bad leads roll in? Tire-kickers asking for free advice. Price shoppers who ghost after the quote. Folks three towns outside your service area who somehow found your number.
Meanwhile, the jobs you actually want, the high-margin work that lets you pay your crew well and still take a weekend off, those are landing on your competitor’s desk.
That’s not a hustle problem. That’s a marketing problem.
What a Marketing Agency Does for a Service Business
A marketing agency builds the systems that put your business in front of the right people at the right moment. Not just any people, the homeowners and property managers inside your service area who are typing “[your service] near me” right now and ready to spend money this week.
71% of consumers use Google to evaluate local businesses. If you’re not showing up there, you’re invisible to most of your market.
Joe spent 27 years inside service businesses before he built this agency. He knows what it costs to dispatch a truck, what margins actually look like after labor and materials, and how bad a bad lead feels when your crews are already booked solid.
Every service we offer is built around that operator-first mindset.
Marketing Agency Services We Offer
Each service below tells you what each one does and helps you figure out where to start.
Starting at $497 per video with a 48-hour turnaround on most projects. Raw footage is just a phone full of clips. An edited video is a 90-second story that gets a homeowner to call you. Our editors handle color grading, audio cleanup, captions, and pacing for YouTube, Meta Ads, and short-form platforms. Service businesses using video on landing pages see 86% higher conversion rates compared to text-only pages.
A marketing strategy is your written 12-month plan: who you’re targeting, what you’re saying, where you’re saying it, and how much you’re spending to land a booked job. Without it, you’re throwing darts. We build the plan around your truck count, crew capacity, average ticket size, and target service area inside Larimer and Weld counties.
Market research tells you which Fort Collins zip codes (80521, 80524, 80525, 80526, 80528) have the highest concentration of homes built before 1980, what your competitors charge per service call, and which keywords get searched 1,000+ times per month. We pull data from Google Keyword Planner, Semrush, and U.S. Census Bureau records so your plan is built on facts, not guesses.
Your brand is the reason a homeowner picks you over the seven other options on Google. We define your value proposition, your voice, and your visual identity so that when someone sees your truck at a Harmony Road stoplight, they recognize you instantly. Strong brands command 38% higher prices than commodity competitors.
You already have a website, a Google Business Profile, and maybe a Facebook ad running. Marketing consulting audits what you’ve got, identifies the leaks, and tells you exactly what to fix first. We offer a flat monthly retainer for ongoing consulting or a one-time project fee starting at $2,500 for a full audit and 90-day action plan.
Social media marketing builds the audience that watches you, trusts you, and calls you the day their water heater dies. We post 3 to 5 times per week on Facebook, Instagram, and TikTok with a mix of behind-the-scenes content, before-and-after shots, and educational posts that show your expertise. 76% of consumers say they’re more likely to buy from a brand they feel connected to on social media.
Competitor analysis pulls back the curtain on the 10 to 15 service businesses fighting you for the same jobs. We document their pricing, ad copy, ranking keywords, backlink profiles, and review counts, then build a plan to beat them where they’re weak. Most local service competitors have 50 to 200 Google reviews and rank for 200 to 800 local keywords. We map your gap and close it.
A full-time Chief Marketing Officer in Northern Colorado costs around $370,000 per year. A fractional CMO gives you the same strategic horsepower for 8 to 16 hours per month at a fraction of that cost. Joe sits in the CMO seat for service businesses doing $1M to $10M in annual revenue that need executive-level marketing leadership without the executive payroll.
A local market domination plan is the full-service package for businesses that want to own their service area. We layer SEO, Google Ads, Local Service Ads, social, video, and reputation management on top of each other so you show up everywhere your customer looks. Most clients see lead volume increase 2x to 4x within 6 to 9 months of launch.
Omnichannel marketing means your message stays consistent whether someone finds you on Google, Instagram, YouTube, or in their email inbox. We build campaigns that touch a prospect 7 to 12 times across 4 to 5 channels before asking for the call. According to Salesforce, 79% of customers expect consistent interactions across every department and channel they use.
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Why Local Service Businesses Trust Top Click Joe
27 years of real operator experience
Joe Crivello-Sorensen ran roofing, water damage restoration, mold remediation, flooring, and specialty cleaning companies before launching Top Click Joe. He’s signed paychecks for crews of 4 to 40 employees and knows what marketing has to deliver to keep trucks rolling.
Local office, local team
Our headquarters at 145 W Swallow Rd Ste 203 sits 10 minutes from Old Town Fort Collins and 25 minutes from downtown Loveland. We meet clients in person, we know the market, and we live in the same zip codes as the homeowners you serve.
Google Partner certified
Top Click Joe holds Google Partner status, which requires managing a minimum of $10,000 in active Google Ads spend over 90 days, hitting performance benchmarks, and passing certification exams. Less than 3% of agencies hit Partner status worldwide.
5.0-star rating across Google and Facebook
Clients have left 5.0-star ratings on both Google and Facebook, with multiple reviews specifically mentioning ROI inside the first 6 weeks of working with us.
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Our Process for Marketing Agency Services
step
1
Discovery & Goal Alignment
We start with a 30-minute call to understand your business model, your target customer, your current marketing, and the revenue goal you need to hit in the next 12 months.
step
2
Market & Competitor Intelligence
We pull data on your top 10 to 15 local competitors, identify keyword and traffic gaps, and document where the easy wins are.
step
3
Strategy Build
You receive a written 90-day plan that prioritizes the channels with the fastest payback first, usually paid search and Local Service Ads, followed by SEO and content for long-term compounding.
step
4
Implementation
Our team handles campaign setup, content creation, ad management, and technical optimization. You stay informed without getting buried in the weeds.
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5
Tracking and Reporting
We install call tracking, form tracking, and CRM integration on day one. Your monthly report shows three numbers that matter: cost per lead, leads per channel, and revenue attributed to marketing.
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6
Optimization & Scaling
We test, refine, and scale what’s working while killing what isn’t.
Service Areas for Top Click Joe Marketing Agency Services
We provide marketing agency services across Northern Colorado, including:
Fort Collins
Johnstown
Milliken
Longmont
Estes Park
Laporte
Bellvue
Livermore
Severance
Eaton
Firestone
Frederick
Carr
Same-day strategy calls are available for businesses inside the I-25 corridor between Fort Collins and Longmont. Travel for in-person meetings is included free for clients within a 30-mile radius of our Fort Collins office.
“No one was able to do what TOP CLICK JOE has been able to do. In the first six weeks alone, we’ve not only recouped the cost of marketing but our ROI is completely through the roof. ”
Aaron Rodriguez
Dream Bath Solutions
Frequently Asked Questions About Marketing Agency Services
How much does a marketing agency cost?
Most marketing agencies charge between $1,500 and $7,500 per month for ongoing retainers, with project work ranging from $2,500 to $25,000. At Top Click Joe, entry-level packages start at $1,997 per month, and Local Market Domination Plans range from $4,500 to $9,500 per month depending on service area size and channel mix. Pricing depends on your goals, your competition, and your ad spend. We send a written proposal after a 15-minute discovery call so there’s no guesswork on either side.
What is the difference between a marketing agency and a digital marketing agency?
A marketing agency handles strategy, brand, traditional media, and digital execution under one roof. A digital marketing agency focuses only on online channels like SEO, paid ads, and social. Top Click Joe is a full-service marketing agency, which means your brand voice, your ad copy, and your video script are all built by people who actually talk to each other every day. That coordination is what makes campaigns convert at 2x to 3x the rate of disconnected freelance work.
How long does it take to see results from hiring a marketing agency?
Paid ads (Google Ads, Meta Ads, Local Service Ads) typically generate first leads within 7 to 14 days of launch. SEO takes 90 to 180 days for first-page rankings on competitive Fort Collins keywords. Social media community-building takes 60 to 90 days to start producing direct inquiries. Most clients see meaningful lead increases inside the first 30 days when we start with paid channels first and let SEO compound in the background.
Do I need a marketing agency if I already get jobs from word of mouth?
Word of mouth is your best lead source, but it caps your growth at the size of your existing network. A marketing agency adds a second engine that scales independently of referrals. According to Nielsen, 88% of consumers trust personal recommendations, but only about 1 in 4 homeowners actually asks a friend before searching online for a service provider. The other 75% are searching Google right now.
Should I hire a marketing agency or a freelancer?
Freelancers cost less ($25 to $150 per hour) but specialize in one channel like SEO, Google Ads, or social. A marketing agency runs 5 to 10 channels in coordination, has backup staff if someone is sick or on vacation, and carries professional liability insurance. For service businesses doing $500K or more in annual revenue, agencies typically deliver 2x to 3x better ROI because of the integrated strategy and the redundancy when things go sideways.
What questions should I ask before hiring a marketing agency?
Ask three:
- Have you worked with my type of service business in the last 12 months?
- Will I own my Google Ads account, GA4 property, and website if we part ways?
- Can I see a sample monthly report from a current client?
Any agency that hesitates on those three is hiding something. Top Click Joe answers yes to all three before you sign anything, and we put it in writing.
How do I know my marketing agency is actually working?
A working marketing agency reports three numbers every month: cost per lead, leads per channel, and revenue attributed to marketing. If your current agency only reports impressions, clicks, and “engagement,” they’re hiding the real numbers. According to Semrush, the average business earns $2 in revenue for every $1 spent on Google Ads. If you’re not at least at that benchmark, something is broken in your tracking, targeting, or offer.
Ready to Stop Chasing Bad Leads?
Pick the next step that fits your situation:
Call (970) 817-1248 for a 10-minute conversation about what’s broken and what we’d fix first.
Book a 15-minute Zoom strategy call to walk through your business with Joe and get a no-pressure recommendation.
Drop by our office at 145 W Swallow Rd Ste 203, Fort Collins, CO 80525 if you want to meet face-to-face.
We don’t sell what we haven’t run ourselves. We don’t take clients we can’t help. And we don’t lock you into 12-month contracts you can’t get out of.
If your marketing isn’t producing the kind of leads you actually want to chase, let’s talk.
