Advertising Agency Services That Turn Ad Spend Into Booked Jobs
Founded by a 27-year service business operator
5.0 Stars on Google & Facebook | 4.2 on Trustindex
What Is an Advertising Agency, and Why Does Your Service Business Need One?
Here’s the part most service business owners get wrong: you don’t have a “marketing problem.” You have a visibility problem. Your competitors aren’t winning because they have better crews, sharper trucks, or lower prices. They’re winning because they show up first when somebody types “emergency plumber” or “roof repair near me” into Google. If you’re not on page one when buyers are searching, you’re invisible. And invisibility is what advertising solves.
Top Click Joe Inc runs paid media campaigns specifically built for local service businesses. We don’t do brand awareness fluff. We don’t run ads for e-commerce stores or SaaS companies. Every campaign we build is engineered to generate one outcome: more qualified phone calls and booked jobs from people who are ready to hire today.
Advertising Services We Offer Local Service Businesses
Why Service Business Owners Choose Top Click Joe for Advertising
Led by a 27-year service business owner
Joe Crivello-Sorensen didn’t learn advertising from a textbook. He spent 27 years running restoration, roofing, flooring, and cleaning companies, managing his own ad budgets, tracking his own ROI, and surviving his own slow seasons. Every strategy we use has been tested with Joe’s own money before it ever touched a client account.
Senior-level platform expertise
- Dennis Ardiente, our Google Ads Strategist, worked directly with Google optimizing campaigns before joining the team.
- Almyr Caminade brings 13 years of Facebook advertising experience.
- George Marimat II, our COO, has 15+ years managing PPC and paid media across multiple industries.
This isn’t entry-level execution. It’s a senior-level strategy at fair-market pricing.
We only work with local service businesses
Google Partner certified
Transparent reporting, no long contracts
Monthly performance reports show ad spend, impressions, clicks, conversions, cost-per-lead, and ROI by platform. No long-term lock-ins. Our clients stay because the work performs, not because they're trapped.
Where We Provide Advertising Services
- Visit us:
- Fort Collins, CO
- Loveland, CO
- Windsor, CO
- Timnath, CO
- Wellington, CO
- Berthoud, CO
- Greeley, CO
- Johnstown, CO
- Milliken, CO
- Longmont, CO
- Estes Park, CO
- Laporte, CO
- Bellvue, CO
- Livermore, CO
- Severance, CO
- Eaton, CO
- Firestone, CO
- Frederick, CO
- Carr, CO
- Evans, CO
Frequently Asked Questions About Advertising Agency Services
How much does it cost to hire an advertising agency?
Most local service businesses invest $1,500 to $5,000 per month in management fees, plus a separate ad budget that typically starts at $2,000/month and scales with revenue goals. That puts total monthly investment in the $3,500 to $10,000 range for serious lead generation.
The reason fees vary that much is scope. A single-platform Google Ads campaign for a small contractor costs less to manage than a multi-platform program running Google, Facebook, LSAs, and YouTube simultaneously. We quote pricing during your discovery call based on your actual market, capacity, and goals, not a one-size-fits-all package.
What's the difference between an advertising agency and a marketing agency?
An advertising agency focuses specifically on paid media campaigns (Google Ads, Facebook Ads, LSAs, YouTube). A marketing agency typically covers a broader scope including SEO, content marketing, email, branding, and organic social. Top Click Joe does both, but our advertising service is its own dedicated category. For businesses that need more than paid advertising, our full-service marketing agency in Fort Collins covers every channel — SEO, content, GBP, social, and beyond.
If your phone needs to ring this week, advertising is the answer. If you want long-term organic visibility, that’s where SEO comes in. Most service businesses need both running in parallel.
How quickly will I see leads from a new ad campaign?
Paid advertising delivers traffic within 24 to 72 hours of campaign launch. Qualified leads typically begin flowing within the first 7 to 14 days, with optimization stabilizing performance over 60 to 90 days. Unlike SEO which can take 6 to 12 months, paid ads are an immediate visibility tool.
The 60-to-90-day window is when we gather enough conversion data to refine targeting, kill wasted spend, and double down on what’s working. Patience during this learning phase is what separates campaigns that scale from campaigns that get killed early.
Do I need to commit to a long-term contract?
No. Top Click Joe operates on month-to-month agreements with a typical 30-day notice period. Our clients stay because the work performs, not because they’re locked in.
Long-term contracts are how underperforming agencies protect their revenue. We’d rather earn your business every 30 days than trap you for 12 months.
Which advertising platform delivers the best ROI for service businesses?
For high-intent emergency or transactional services (plumbing, restoration, locksmith, towing), Google Local Service Ads typically deliver the lowest cost-per-acquisition at $20 to $80 per lead. For higher-ticket considered purchases (remodels, roofing, HVAC replacement), Facebook and YouTube usually outperform on lifetime customer value. The right mix depends on your service type and average job size.
We never recommend a platform until we understand your business. The agencies that pitch “Google Ads for everyone” or “Facebook is dead” are selling templates, not strategy.
Can you work with my existing ad accounts, or do you need to start fresh?
We always start by auditing your existing accounts before recommending a teardown. Roughly 60% of the time, we keep the existing account and rebuild campaigns inside it to preserve historical conversion data, which Google’s algorithm uses to optimize bids. Throwing away two years of conversion history without a reason is one of the most expensive mistakes new agencies make.
The other 40% of the time, when accounts are misconfigured at the structural level or have been suspended, we start fresh and migrate cleanly.
How do you measure whether advertising is actually working?
Top Click Joe tracks four primary metrics: cost-per-lead (CPL), lead-to-job conversion rate, average job value, and return on ad spend (ROAS). The healthy benchmark for most service businesses is a 3:1 to 5:1 ROAS within 90 days. Anything less and we pivot.
We also tie everything back to phone calls and form fills using call tracking and conversion pixels, so you can see which exact ads, keywords, and landing pages drove which leads.
What happens if my campaigns aren't performing?
If campaigns aren’t hitting agreed-upon performance targets within 60 to 90 days, we run a structural audit and pivot: rewrite ad copy, rebuild landing pages, shift budget across platforms, or adjust targeting. We don’t sit on bad campaigns hoping they fix themselves.
If we genuinely don’t believe paid advertising is the right fit for your business at your current stage, we’ll tell you and recommend a better path. We’re not here to spend your money. We’re here to make it work.
Stop Hoping the Phone Rings. Make It Ring.
Top Click Joe builds advertising campaigns that deliver predictable lead flow, higher-quality prospects, and measurable ROI. No guesswork. No wasted spend. No empty promises.
We’ll walk you through exactly how we’d approach your advertising strategy, which platforms make sense for your business, and what kind of results you can realistically expect at your current budget, from targeted single-platform campaigns to comprehensive local market domination plans.
