Fort Collins Advertising Agency | Top Click Joe Inc.

Let me tell you about Marcus.

Marcus ran a plumbing company in Fort Collins. Eleven trucks. A good crew. The kind of operation that had taken twelve years to build — referrals rolling in from satisfied customers, a handful of commercial accounts that kept the lights on during the slow months, and a reputation solid enough that homeowners in south Fort Collins would sometimes ask neighbors, “Have you heard of these guys?” and the answer was almost always yes.

But Marcus had a problem he couldn’t shake.

Every year — right around the time the leaves dropped off the cottonwoods along the Poudre and the mornings in Fort Collins turned sharp and cold — the phone would slow down. Referrals got quieter. The commercial accounts had their own maintenance cycles that didn’t care about his payroll schedule. And Marcus would look at his advertising — the Google Ads he’d set up himself two winters ago, the occasional Facebook post his nephew boosted for $50, the local directory listings he’d paid for but never really tracked — and feel a familiar, low-grade dread.

He was spending money on advertising. He just couldn’t tell you what it was producing.

In two years, he’d spent somewhere north of forty thousand dollars across all of it. He had no call tracking. No conversion data. No line-item that said, “This campaign produced these calls, which converted to these jobs, which generated this revenue.” He had traffic reports from a vendor that sent monthly PDFs full of graphs he’d stopped opening after the third month.

He called us on a Tuesday in November. First freeze of the season. Two of his guys had taken time off because the schedule was light.

He said something I’ve heard from more Fort Collins contractors than I can count:

“Joe, I know advertising is supposed to work. I just don’t know if anyone’s actually doing it right for me.”

That single sentence is where almost every advertising conversation I have with local service business owners begins. Not with skepticism about whether advertising works — they know it works, they’ve watched competitors grow using it. The real frustration is simpler and sharper than that: they’re anti-waste. They’re anti-confusion. They’ve been burned by vendors who delivered activity without accountability and metrics that looked impressive until you asked what they meant for revenue.

And honestly? I felt exactly that way every time I hired a marketing company that didn’t understand what it actually cost to run a service operation.

I’m Joe Crivello-Sorensen. Before starting Top Click Joe Inc. in 2018, I spent 27 years as a boots-on-the-ground owner-operator of five service businesses across Northern Colorado. Water and fire damage restoration with AmeriDri. Mold inspection and remediation with Mold Free Now. Residential and commercial roofing with Restoration Colorado Roofing. Carpet and specialty cleaning with FiberKleen. Flooring sales and installation with Great American Floors. I managed every dollar of advertising across all five companies with my own money on the line. I know what it feels like to watch an ad budget disappear without a clear return. I know the sick feeling of making payroll during a slow month while wondering whether the campaigns running in the background are doing anything at all.

So when I built Top Click Joe, I built it with that operator experience at the center — and surrounded it with a specialist team that understands paid media at a depth most agencies in Fort Collins can’t match.

Marcus worked with us. By month three, he could tell you exactly how many calls his Google Ads produced, what each one cost to acquire, how many converted to booked jobs, and what those jobs generated in revenue. That’s not magic. That’s just how advertising is supposed to work when it’s built correctly.

That’s what we do here.