Boost Your Online Presence: A Guide to Keyword Research

You’re on a treasure hunt; The prize? A flood of traffic to your site, high-quality leads, and skyrocketing sales. You’ve got the map in hand – it’s called keyword research.

But how do you navigate through this maze filled with “search volumes,” “long-tail keywords,” or even “buyer’s journey”? Suddenly, SEO feels like trying to crack an ancient code.

We get it. It can feel overwhelming at first glance. But don’t fret!

This post will serve as your guide on keyword research! We’ll help decode jargon-filled terms like ‘moz keyword explorer,’ explain why ‘high-volume keywords’ aren’t always the best target, and reveal some crucial steps in analyzing keyword data for better results.

You’re heading in the right direction.

Table Of Contents:

The Power of Search Engines in Driving Online Activities

It is a world where Google search isn’t your go-to for every question, need, or curiosity. Feels strange? That’s because search engines have an immense influence on our online activities. 

They’ve become the backbone of internet navigation and access to information.

Every second, there are 40,000 searches, translating into 3.5 billion daily searches. But it’s not just about these massive numbers. The power lies within the impact that search volume has on businesses worldwide.

A Staggering Market Value

If you thought gold mining was profitable – well, think again. The SEO industry is worth over $80 billion (Stat 2) in the US alone. That’s right, folks – we’re sitting atop a digital El Dorado.

This whopping figure stems from how much businesses value visibility on platforms like Google. Let me tell you why they’re willing to cough up big bucks for it.

Traffic Drives Business Success

In the ultra-competitive corporate world, visibility among potential patrons is paramount to achieving success. And here’s where those good old search engines step in as saviors.

Studies show that websites ranking first on Google get almost one-third of all click-through rates (CTR), with CTR dramatically decreasing for lower-ranked sites (Stat 3).

The Impact of Long-Tail Keywords on Online Searches

As the digital landscape evolves, long-tail keywords are playing a pivotal role in shaping online searches. This shift isn’t just happening by chance; it’s driven by users’ growing demand for more specific and targeted information.

These unique phrases—often three or four words strung together—are incredibly powerful. They account for 70% of all web searches, revealing their dominance over generic keyword searches. But why is this?

The Power Behind Long-Tails

In simple terms, they’re precise. When you use a long-tail keyword like “vintage leather backpacks,” you know exactly what you’re after—it’s not just any old backpack.

This level of specificity gives them an edge in both organic search results and paid advertising campaigns, making them vital to your overall SEO strategy. It also helps improve conversion rates since visitors using these detailed queries tend to be closer to making a purchase decision.

Better User Experience with Relevant Results

Apart from driving high-value traffic, incorporating long-tails into your content can enhance user experience significantly. “Keyword list”-type keyword strategy that includes such specifics ensure the provision of highly relevant search results—a win-win situation.

To put things into perspective, let’s say someone types “Nike running shoes size 8” instead of merely typing “running shoes.” The former will likely yield more useful outcomes as it’s tied directly to the searcher’s needs.

Impact of Long Tail Keywords On Online Searches

Less Competition Means Higher Success Rates

An additional advantage lies within their competitive nature—or lack thereof compared with broader keywords where competition tends to be fierce. For instance, trying to rank for “shoes” is much more challenging than aiming for a spot with “red women’s running shoes.”

Given their specific nature, long-tail keywords often have lower search volumes and less competition—making it easier to achieve higher rankings on Google and other search engines.

The Future of Long-Tails: Embracing Voice Search

As service business owners, you’re probably familiar with the importance of keyword research in SEO. But have you ever considered how voice-activated digital assistants like Siri and Alexa change the game?

It highlights the growing relevance of long-tail keywords—those specific phrases or questions that users speak rather than type into their devices.

The rise of digital assistants like Siri and Alexa signifies an exciting shift in how we interact with technology. By embracing long-tail keywords and optimizing your website for voice search, you’ll be better equipped to reach your audience where they’re increasingly searching out loud.

Need more assistance on how to optimize your business’s online presence? Check out our range of services at Top Click Joe.


Key Takeaway: 

Long-tail keywords, often specific phrases of three or four words, are taking the lead in online searches. They offer precision that boosts both organic search results and paid ad campaigns while enhancing user experience with relevant outcomes. Despite their lower search volumes compared to generic terms, they face less competition, which makes achieving higher Google rankings easier.

Consumer Behavior and Search Intent

The realm of digital marketing thrives on understanding the connection between consumer behavior and search intent. When you understand what your audience is searching for, it’s like having a roadmap to success.

Envision entering a shop with an understanding of what you want, yet uncertain of where to locate it. 

This confusion can lead to frustration or even leaving without making a purchase. Now, translate that experience online; it’s similar to when users type in search queries in Google Ads or any other platform.

“Where To Buy” And “Near Me” Searches

In recent years, there has been a significant rise in ‘where to buy’ and ‘near me’ searches. The spike shows how location-based searches are shaping customer habits online.

This pattern points towards an increased use of mobile devices for immediate needs – finding stores nearby selling desired items. 

It indicates customers’ preference for convenience coupled with immediacy. 

Understanding these micro-moments is crucial because they reveal the user’s immediate needs, which businesses should address promptly.

Google Ad Words And Consumer Behavior

A tool like Google AdWords helps marketers decode their target audience’s behaviors by offering insights into trending keywords related to specific products or services. 

It serves as more than just keyword data; it acts as an insight into consumer minds – their desires, pain points, questions – everything.

Digital marketers have started using this tool proactively instead of reactively – shifting their strategies based on what they anticipate the consumer might search for. 

And let’s not forget about negative keywords – these help refine your ad campaigns, ensuring you don’t spend money advertising to people who aren’t interested in your product.

Decoding Search Queries

The interpretation of a search query goes beyond just looking at words; it involves understanding the intent behind those words. When we understand this intent, we can better align our content and ads with user needs.

Let’s not kid ourselves; this approach has been a secret weapon for sharp marketers for ages. 

But now, it’s even more critical to harness keyword tools like Google Ads’ Keyword Planner, Moz’s Keyword Explorer, or Ahrefs Keyword Explorer.


Key Takeaway: 

Grasping the search intent and behavior of your audience is like owning a success roadmap in digital marketing; the increasing ‘where to buy’ and ‘near me’ searches clearly show users favor convenience. Tools such as Google Ads don’t just dish out keyword data, but they also give a peek into consumers’ thoughts, letting marketers fine-tune their strategies proactively. That’s the real game-changer.

Keyword Research in Content Creation

Keyword research is like the bread and butter of content creation. 

When you think about SEO keywords, keyword research should be your starting point.

If you want to have a meaningful dialogue with someone, it’s essential that you comprehend their interests initially. 

Similarly, if you want your content to resonate with your audience online, then understanding their search habits through keyword research is crucial.

The What and Why of Keyword Research

We can compare keyword research to preparing for a fishing trip. 

Just as how an angler would investigate which bait works best for the fish he’s targeting – we do similar work, but instead, we’re after SEO keywords.

The whole idea behind this process is simple: We aim to find out exactly what terms people are using while searching on Google or any other search engine. 

Once these magic words (or rather ‘keywords’) are identified – Bingo. That’s when we start creating content around those phrases so that our webpage appears higher up in the SERPs (Search Engine Result Pages).

A Deeper Dive into The Process 

Analyzing potential SEO keywords isn’t just looking them up on Google and calling it a day. It involves much more than that – like considering search volume data, competition level, or even semantic variations related to each term.

When it comes to SEO (Search Engine Optimization), keyword research is fundamental. 

However, the traditional approach of simply popping terms into Google and noting the top results is an oversimplification of the process. 

Effective keyword research demands a more comprehensive strategy, encompassing factors such as search volume data, competition level, and semantic variations.

1. Search Volume Data:

Search volume represents the number of times a specific keyword is queried on search engines within a given time frame. This metric offers insights into the potential traffic a keyword could drive to your website.

Why it matters: Choosing keywords with high search volume may seem like the most logical step, but it’s not always the best strategy. 

High search volume often comes with increased competition. It’s essential to find a balance – keywords that have sufficient search volume without being overly competitive.

2. Competition Level:

This involves understanding how many other websites or content pieces are competing for the same keyword. 

Some tools grade keyword competition on a scale from low to high.

Why it matters: High-competition keywords can be challenging to rank for, especially for newer websites or those without strong domain authority. 

On the other hand, low-competition keywords might offer an opportunity to rank higher faster. 

However, these keywords might come with the trade-off of having lower search volumes. 

The idea is to identify keywords with a favorable balance of search volume and competition, often referred to as the “low-hanging fruit” in SEO parlance.

3. Semantic Variations and LSI (Latent Semantic Indexing):

Search engines have evolved, and today, they’re more concerned with understanding the intent behind a user’s query rather than just matching exact phrases. Semantic search refers to this process, where search engines try to generate results that consider the user’s intent and the contextual meaning of terms.

Why it matters: By considering semantic variations of your target keyword, you can cater to a broader range of search queries. 

LSI keywords, which are semantically related to your primary keyword, can be incorporated into content to make it more comprehensive and relevant. 

This not only potentially broadens your content’s reach but also enhances its quality and relevance, factors that search engines increasingly prioritize.

Don’t Take Keyword Research Lightly:

Keyword research is not a task to be taken lightly. 

With the complexity and ever-evolving nature of search engine algorithms, a superficial Google search won’t cut it. 

By considering factors like keyword search volume, competition level, and semantic variations, digital marketers and SEO professionals can craft a robust and adaptive SEO strategy. 

This comprehensive approach ensures that your content is not only discoverable but also resonates with the right audience, fulfilling both their needs and yours.

Most Searched Keywords and Questions on Google

The digital world spins at the axis of keywords. The questions we ask the phrases users type into search engines like Google, shape our online experience.

Let’s take a closer look at some intriguing figures and statistics to comprehend this huge data collection.

Keywords: Unraveling User Intentions

Every time you enter a query or question in Google’s search bar, you’re using what SEO pros call ‘keywords.’ These are words or phrases that reflect your intent and help search engines understand what kind of content to serve up for you.

Around 15% of daily searches are completely new to Google. It means there’s always room for more keyword ideas.

Dominating Queries: What Users Really Want?

Analyzing popular keywords can reveal intriguing insights about user behavior and preferences. 

In fact, out of millions of keywords searched daily on Google, around 20% relate to local information, while social media site like “Facebook” is among the most Googled terms globally.

Keyword Research

The Most Asked Question on Google

‘What is my IP?’ This might surprise you, but it tops as one of the most-asked questions on Google, with over three million searches per month. 

Now, that gives us a perspective about how tech-savvy internet users have become today.

Trending Searches Amidst Global Events

Google Trends shows that global events such as COVID-19 led people worldwide asking ‘How to make hand sanitizer,’ skyrocketing its monthly search volume by 1.5M+. Amazingly enough – even homemade mask tutorials saw a massive surge.

Google Autocomplete: A Treasure Trove of Keyword Ideas

The ‘autocomplete’ feature in Google’s search bar is more than a convenient keyword tool. 

It offers a goldmine of keyword suggestions based on what users have searched for before. 

By analyzing these, marketers can craft content that resonates with their target audience and ranks high in search results.

Key Takeaway: 

Exploring the digital realm of keywords can reveal startling insights into how people behave and what they prefer online. Our questions our typed phrases, they mold our experiences on the web. And there’s always space for innovative keyword ideas—after all, 15% of daily searches are brand new to Google, and top-ranking terms give us a glimpse into users’ true desires, be it local info or tech-focused questions like ‘What is my…

Understanding Different Types of Search Intent

In the vast ocean of SEO, search intent is a beacon guiding users to relevant content. It’s like the heart and soul of keyword research. 

But what exactly is it?

Search intent, or user intent, refers to why someone conducts a specific online search. Is she looking for answers? Or maybe he wants to buy something? 

Let’s dissect this.

Trending Searches Amidst Global Events

We live in an ever-changing world where global events can massively shift our focus overnight. 

Take COVID-19 as an example; searches related to health skyrocketed (CDC). So did questions about lockdown rules and home workouts. 

When such events occur, we often see new trends in seed keywords and phrases.

Marketers who adapt quickly can capitalize on these changing patterns by adjusting their strategies accordingly. 

Using keyword tool like Google Keyword Planner lets you stay ahead with real-time data on trending topics and keyword queries (Google Ads).

The Uniqueness of Google Queries

You’d be surprised how unique each query entered into Google really is – over 15% have never been searched before. 

Think about that: more than one out of every ten searches has never been typed into the Google search bar before (Search Engine Land).

This means there’s always room for fresh content ideas based around newly-formed search terms that your target audience may use.

  • [Stat 1] Did you know that over 70% of all searches start with a seed keyword? This simple yet powerful word forms the base from which all other related queries branch out.
  • [Stat 2] The average person conducts between three and four searches each day. That’s over a thousand unique search terms per year.
  • [Stat 3] Search intent can be categorized into four types: informational, navigational, transactional, or commercial investigation.

Key Takeaway: 

Understanding your audience’s search intent, or why they’re hunting online, is the heart of keyword research. It’s key to stay on top of global events that could change trending searches and seed keywords overnight. Using keyword tool like Google Keyword Planner can help you adapt quickly, and remember, over 15% of Google queries are unique – a great source for fresh content ideas.

The Correlation Between Google Ranking and Organic Traffic

Gaining insight into the mysterious connection between a website’s ranking on Google and its organic traffic is something that has puzzled many marketers. 

When you’re able to drive traffic effectively, it can feel like unlocking an achievement in your SEO game.

According to Moz, a website’s ranking on the first page of search results can determine up to 91.5% of all user click-throughs.

The Magic Behind High Rankings

A high-ranking position isn’t just about bragging rights; it directly impacts how much organic traffic comes knocking at your door. 

But don’t let this fact scare you into buying sketchy backlinks or stuffing keywords where they don’t belong.

Your mission should always be to create quality content using targeted keyword phrases because these are what help search engines understand what your page is about.

Organic Traffic vs Paid Search

Paid search might seem tempting when trying to boost site visibility quickly, but remember – Rome wasn’t built in a day. 

While paid ads offer quick wins with higher placement (and drain wallets faster than you can say ‘AdWords’), investing time in optimizing for organic searches pays off over time with consistent, reliable streams of visitors who find value in your offerings.

And here’s another nugget of wisdom from our trusty friend Moz: Websites capturing one of the top three positions garner nearly 60% more clicks compared to lower-ranked competitors. 

So, it’s time to roll up your sleeves and get to work on your keyword research for your SEO.

The Power of Keyword Optimization

It’s all about using the right keyword tools for the job. 

Think of Google’s algorithm as a very picky eater. 

It needs specific ingredients (keywords) to digest information correctly.

If you serve up content that is easy to understand (and tastes good.), you’ll be rewarded with higher rankings, more organic traffic, and perhaps even some rave reviews from satisfied customers.


Key Takeaway: 

High Google rankings can give your site a big boost in organic traffic. It’s not about shortcuts or quick fixes but rather delivering quality content with targeted keywords that make sense to search engines. And while paid ads might offer fast visibility, the steady stream of visitors from organic searches is more reliable and rewarding over time.

The Rise of Mental Health Searches

Recent years have witnessed a significant increase in mental health searches. 

It appears that the global population is increasingly aware of their mental health and well-being. 

Let’s examine this dramatic surge and what it means for keyword research.

A Shift in Online Behavior

We’ve seen a remarkable shift towards people seeking help online for their mental health concerns, with data sources indicating an uptick in these searches. 

This isn’t surprising, given our increased reliance on digital platforms to seek information and guidance.

The high-volume keywords used by users looking up symptoms or solutions can give us invaluable insight into how we can best cater to this growing need. 

By using keyword tools like Google Search Console or Moz Keyword Explorer, we can identify popular keywords related to mental health and create content tailored to those search terms.

Mental Health-Related Keywords

Analyzing keywords around mental health issues uncovers some interesting patterns. 

For instance, words such as ‘anxiety,’ ‘depression,’ and ‘stress’ are commonly searched along with phrases users type when they’re searching for help or advice online – “symptoms,” “treatment,” and “support groups.” 

Understanding these phrases helps us provide relevant content that addresses specific user needs. 

Keyword analysis tools can be instrumental here as they not only reveal volume data but also indicate keyword difficulty, which aids your SEO strategy.

Long-tail queries are another trend observed among internet users while searching about their emotional state; terms like ‘How do I cope with anxiety?’ Or ‘what does depression feel like?’. 

These offer more targeted opportunities for businesses to connect with their audience by providing solutions that directly answer these queries.

Understanding Search Intent

Grasping search intent is key in SEO, especially with sensitive topics like mental health. 

Users’ understanding varies widely, making keyword tools like Moz indispensable.


Key Takeaway: 

Seeing an uptick in mental health-related searches, we’ve got a prime chance to tailor our content to meet this demand. Using tools like Google Search Console or Moz Keyword Explorer lets us pinpoint popular keywords tied to mental health topics like ‘anxiety,’ ‘depression,’ and ‘stress.’ Tapping into long-tail questions gives us a more focused way of connecting; the key here is truly grasping what folks are searching for.

FAQs in Relation to Keyword Research

What is keyword research?

Keyword research involves finding and analyzing words or phrases that people use in search engines to optimize content, boost visibility, and draw web traffic.

How can I research keywords?

To start researching keywords, you need a topic idea. Then, use tools like Google Keyword Planner, ahrefs, or SEMrush to find related terms and their popularity.

Which keyword research tool is best?

The choice of the best tool varies by your needs. 

But commonly used ones include Google’s Keyword Planner for basics, Ahrefs for detailed insights, and SEMrush for competitive analysis.

What is keyword research? Here are 21 examples

Let’s say you’re managing an online pet shop. Your keyword research could focus on “dog food.” This might lead to more specific long-tail keywords like “grain-free small breed dog food.”

  1. Shoes
    • Best running shoes for flat feet
  2. Laptops
    • Laptops best for graphic design
  3. Coffee
    • Organic fair-trade coffee beans
  4. Yoga
    • Yoga exercises for lower back pain
  5. Gardening
    • Indoor gardening tips for beginners
  6. Travel
    • Budget travel destinations in Asia
  7. Photography
    • Photography tips for smartphone users
  8. Diet
    • Mediterranean diet meal plans
  9. Books
    • Best mystery books of 2023
  10. Smartphones
  • Smartphones with the best battery life
  1. Fitness
  • Fitness routines for weight loss at home
  1. Recipes
  • Easy gluten-free dessert recipes
  1. Makeup
  • Makeup tutorials for oily skin
  1. Watches
  • Watches suitable for deep-sea diving
  1. Pets
  • Best dog breeds for apartment living
  1. Cars
  • Electric cars with the longest range
  1. Music
  • Top indie bands of the 2020s
  1. Furniture
  • Sustainable Furniture Brands in the US
  1. Fashion
  • Sustainable fashion brands for men
  1. Real Estate
  • Real estate investment tips for beginners

These long-tail keywords can potentially provide valuable content opportunities, as they are often more specific and can target a particular audience’s needs or interests.

Now That We Unlocked The Secrets Of Keyword Research, Let’s Get To Work!

SEO is no longer a maze…

Now that you’ve unlocked the secrets of keyword research.

We started with search engines and their role in driving online activities. 

From there, we dove into long-tail keywords’ impact on searches.

We touched upon consumer behavior influencing search intent and how this shapes content creation strategies.

Remember, Google’s most searched questions offer invaluable insights into user preferences.

What is the uniqueness of Google queries? That was an eye-opener!

Digging deep into different types of search intents helps broaden your understanding…and strategy, too!

A high site rank equals more organic traffic; never forget that correlation! 

And let’s not overlook the rise in mental health searches… quite a revelation for niche marketers out there!

You’re now armed with the knowledge to boost your online presence through savvy keyword analysis… so start using it wisely!

If you would like to speak with one of Top Click Joe’s keyword research experts, all you need to do is contact us here.

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Joe Crivello-Sorensen

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About Joe Crivello-Sorensen

Joe Crivello-Sorensen is an esteemed digital marketing expert with a wealth of experience in the field. With a passion for online marketing strategies and a keen understanding of the ever-evolving digital landscape, Joe has established himself as a trusted authority in the industry.

As the founder and CEO of Top Click Joe, Joe has been instrumental in helping numerous businesses enhance their online presence and achieve remarkable results. Through his innovative strategies and comprehensive approach, he has enabled clients to boost their search engine rankings, drive targeted traffic, and maximize conversions.

With a strong focus on search engine optimization (SEO), Joe has a deep understanding of how to optimize websites to attract organic traffic and increase visibility. His expertise extends beyond SEO, encompassing various aspects of digital marketing, including content creation, social media marketing, paid advertising, and conversion rate optimization.

Joe is the driving force behind Through this platform, he provides invaluable insights and resources to aspiring digital marketers and entrepreneurs, empowering them to navigate the complexities of the online world successfully. Joe's dedication to sharing his knowledge and helping others thrive in the digital marketing realm has earned him a reputation as a generous mentor and thought leader.

Joe Crivello-Sorensen's proficiency in online marketing, coupled with his constant pursuit of industry trends and innovation, sets him apart as a sought-after consultant and speaker. With a knack for identifying opportunities and delivering results-driven solutions, he has garnered the trust and admiration of clients and colleagues alike.

Whether you're a business owner looking to expand your online reach or an aspiring digital marketer seeking guidance, Joe Crivello-Sorensen's expertise and proven track record make him the go-to authority for all your digital marketing needs. Stay tuned to his blog posts and keep up with his latest insights to stay ahead of the curve in the dynamic world of online marketing.

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